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Trust but verify Charles Mabbett
7 November 2017


What’s in a trust mark? In general, a trust mark is a symbol that tells consumers that the product or service they are considering buying or subscribing to is reliable and trustworthy. Trust marks are created by industry or watchdog organisations to reassure customers about the quality or protection that comes with a product or service.

There are some well known examples of trust marks. You may be familiar with trust marks for products which are less environmentally harmful, such as Environmental Choice or Dolphin Friendly. There are also others, like the Heart Tick used by the Heart Foundation for 25 years, and the Certified Organic symbol for organic foods.

What about a privacy trust mark? Trust, control and transparency are essential to the digital economy, and privacy certification can play an important role in promoting privacy-positive behaviours. A privacy trust mark would be a tool that can demonstrate that a Privacy by Design approach that gives customers confidence.

As we discussed in a previous post, a privacy trust mark is an initiative that our office, as well as some of our overseas privacy counterparts, has been exploring. We believe it is an indicator that will offer consumers an easy way to differentiate between products and services.

Privacy Trust Mark Design Competition

We now want your help. We are asking graphic designers and artists to help us create an exciting new logo by entering our Privacy Trust Mark Design Competition.

Our office is looking for a privacy trust mark that is attractive, eye-catching and conveys a ‘privacy first’ approach taken by a product or service.

There’s plenty of time to apply. You’ll have three months to come up with an entry for a chance to win the $3,500 prize. The deadline is 15 February 2018.

You can find out more about the Privacy Trust Mark Design Competition here. If you know any graphic designers and artists, please tell them about our competition.

As an aside, the headline for this blog post is a quote by the former US president Ronald Reagan. It is a translation of a Russian proverb. Reagan used it on multiple occasions in the context of nuclear disarmament. We want to use it in the context of helping consumers verify that they can trust a product or service with their personal information. Help us create a brilliant way to do this.

Image credit: Trust - conceptual image via Flickr





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