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The Office of the Privacy Commissioner is creating a Privacy Trust Mark to highlight excellent privacy practice in a product or service – and we need your help!

Our office works to develop and promote a culture in which personal information is protected and respected. The Privacy Trust Mark will help build public awareness around how to recognise products and services that have been designed with the privacy interests of consumers as a priority.

We also want the trust mark to be an incentive for organisations and businesses to take a privacy-centric approach when creating products and services. It might be, for example, a mobile app that does not collect your personal information, or a service that enables a user to readily access their personal information.

The deadline for entries to our Privacy Trust Mark Design Competition has now passed. We now want you to vote for your favourite designs. The design which receives the most Facebook likes and emails to our office will be declared winner of the People's Choice Award. You can see the designs here and on our Facebook page. 

Please note the design competition and the People's Choice Award vote are now closed. Thank you to those who took part. We'll be announcing the winners shortly.

What you can do

This is where you come in. We want you to help us create a logo that will help people identify and choose privacy friendly products and services. The logo needs to be simple and clear, and  be an instantly recognisable symbol of good privacy practice.

The winning designer will be awarded $3,500. The deadline for entries is midnight on 15 February 2018.

If yours is the winning design, it will be displayed on our website and on products and services throughout New Zealand! We will take your concept design and turn it over to a professional designer for finalisation.

How to enter 

To enter the Privacy Trust Mark Logo competition you MUST submit at least one official logo concept design drawing.

Each concept design drawing must be accompanied with a Privacy Trust Mark Design Competition entry form.

Please read the Privacy Trust Mark Design Competition terms and conditions. You can also read our media release and there's also a blog post.

You can submit your entry two ways.

1. Posting a hard copy entry to us at:

Privacy Trust Mark Design Competition

Office of the Privacy Commissioner

PO Box 10094

The Terrace

Wellington, 6143

Please note: Where a hard copy of design has been entered, it will not be returned to the entrant and will be destroyed when the competition is concluded.

2. Emailing a digital entry to us at privacy.tick@privacy.org.nz.

Remember that each concept design drawing must be accompanied with a Privacy Trust Mark Design Competition entry form. 

Please note: Files must be between 5-10MB and in one of these formats JPG, PDF and/or PNG.

Important dates

  • Competition opens, 5am 7 November 2017
  • Competition closes, midnight on 15 February 2018
  • People’s Choice voting opens, 23 February 2018
  • People’s Choice voting closes, 8 March 2018
  • Overall and People’s Choice Winner announced, 19 March 2018

The prize

The winning design selected by the Privacy Commissioner will receive:

  • $3,500 (NZD)
  • A certificate from the Privacy Commissioner

The people’s choice award winner (decided by popular public vote) will receive:

  • A certificate from the Privacy Commissioner

Terms and conditions

Please make sure you have read and understood all the terms and conditions before entering. You can find them here.

If you have any questions or want more information, email us at privacy.tick@privacy.org.nz.

Trust marks in NZ and around the world

Take a look at these local and international trust marks to get your creative juices flowing:

Japan's Privacy Trust Mark


Woolmark NZ

European e-Commerce Trust Mark

Vegetarian Society Vegan Trust Mark

Environmental Choice NZ

Dolphin Safe Trust Mark