Our website uses cookies to give you the best experience and for us to analyse our site usage. If you continue to use our site, we will take it you are OK about this. Click on More for information about the cookies on our site and what you can do to opt out.

We respect your Do Not Track preference.

The poll was a telephone survey by UMR of 750 New Zealanders 18 years of age and older, conducted from 22 to 27 March 2012.

The margin of error for sample size of 750 for a 50% figure at the '95% confidence level' is +/-3.6%.

Media coverage of the ACC privacy incident (first published on 15 March 2012) may have affected poll results for some questions. Field work dates for the poll were fixed before the ACC story broke.

View the Privacy Commission UMR Omni Results (in pdf) and the UMR Omni Tables (as a Word doc).

Media release:  Businesses must be held accountable for privacy breaches says UMR survey
Media release:  Digital revolution drives concerns for New Zealanders: UMR survey results.