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The Individual Privacy & Personal Information poll was a telephone survey by UMR of 750 New Zealanders 18 years of age and older, conducted from 22 to 27 March 2014.

The margin of error for sample size of 750 for a 50% figure at the '95% confidence level' is +/-3.6%.

View the Office of the Privacy Commissioner's UMR Omni Results (in pdf) and the UMR Omni Tables (as a Word document).