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The Privacy Concerns and Sharing Data survey was commissioned by the Office of the Privacy Commissioner and conducted by UMR Research.

Results in this report are based upon questions asked in UMR Research’s nation-wide telephone omnibus survey and UMR Research’s nation-wide online omnibus survey.

The telephone survey is of a nationally representative sample of 600 New Zealanders 18 years of age and over and was conducted from 21st to the 27th of March 2018. The margin of error for a 50% figure at the 95% confidence level for a sample of n=600 is approximately ±4.0%.

The online survey is of a nationally representative sample of 1000 New Zealanders 18 years of age and over and was conducted from 27th March to 16th April 2018. The margin of error for a 50% figure at the 95% confidence level for a sample of n=1000 is approximately ±3.1%.

Download a copy of the survey

Read a media release about the survey results