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Privacy Commissioner awards third Privacy Trust Mark to Air New Zealand

The Privacy Commissioner has awarded a Privacy Trust Mark to Air New Zealand for its Privacy Centre service.

The Privacy Commissioner launched the Privacy Trust Mark in May last year to recognise privacy-friendly products or services which take a privacy-by-design approach. The Trust Mark gives consumers confidence that products or services will respect and protect their personal information.

Air New Zealand’s Privacy Centre is a transparent, user-centric tool that gives customers control over their personal information in a proactive way. The tool was designed with customer trust and individual privacy front of mind. Air New Zealand has chosen to go above the requirements of New Zealand law and afford their customers the rights of the European General Data Protection Regulations (GDPR), including the ability to delete their personal information.

Air New Zealand’s Privacy Centre explains the airline’s privacy practices in a clear, easy-to-read format with accessibility options available for deaf and blind communities. Customers can also watch privacy policies explained in a short YouTube clip.

Air New Zealand Chief Executive Officer Christopher Luxon welcomed the award. “I am thrilled our Privacy Centre has been awarded a Privacy Trust Mark, which is testament to our commitment as an organisation to keeping privacy top of mind.

“We believe in being open, transparent and honest with our customers, which extends to how we treat their personal information. We see privacy as key to building and maintaining customer trust,” Mr Luxon said.

Privacy Commissioner John Edwards says Air New Zealand’s Privacy Centre is innovative and deserving of the award. “I am pleased that Air New Zealand has chosen to go above the minimum standard of compliance and demonstrate that privacy statements don’t have to be full of legalese.”

“We want to help New Zealanders make informed choices about privacy-friendly products and services. The Privacy Trust Mark is not only a recognition of best practice, it is also intended to encourage a culture in which businesses put privacy at their core,” Mr Edwards said.

Two other organisations had been awarded the Privacy Trust Mark. The first was given to Trade Me for their excellent Transparency Reports. The second was granted to the Department of Internal Affairs’ RealMe identity verification service.

For more information, contact Feilidh Dwyer at 021 959 050.

Notes for editors:

Organisations that have a product or service that demonstrates excellence in privacy and deserve to be awarded with a Privacy Trust Mark can download an application form here.

When assessing applications, we look at factors such as:

  • Has privacy been embedded into the design?
  • Is privacy a core value of the organisation?
  • Does it demonstrate end-to-end security?
  • Is the customer in control of their personal information?
  • Is there an on-going commitment to improve privacy practice?
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