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Privacy survey 2020

The Privacy Concerns and Sharing Data 2020 survey was commissioned by the Office of the Privacy Commissioner and conducted by UMR Research.

Results in this report are based upon questions asked in the UMR Research nation wide omnibus survey. This is an online survey of a nationally representative sample of 1,398 New Zealanders 18 years of age and over.

  • Fieldwork for the latest online survey was conducted between 31 st of March and the 13th of April 2020.
  • The margin of error for a sample size of 1,398 for a 50 percent figure at the 95 percent confidence level is 3.1 percent after weighting.
  • Prior to 2018, some results were based on questions asked in a telephone survey of a nationally representative sample of New Zealanders 18 years of age and over.

Download a copy of the survey here.

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