This guest post was contributed by Richard Menzies, General Manager, Uber NZ, to mark Privacy Week. It is the first in our Working with Industry series of guest posts. The Working with Industry series do not necessarily reflect the views of our office and are published to inform and stimulate debate on topical privacy issues and developments.

When the Ashley Madison data breach story first broke, it was quite isolated. It was a criminal matter for local authorities and a PR disaster for Ashley Madison itself, but that’s as far as it went.