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The Privacy Commissioner previously awarded Privacy Trust Marks to products or services identified as warranting recognition for excellence in privacy.
We have completed an evaluation of the Privacy Trust Mark scheme that tested whether the programme was meeting its objectives of improving public awareness of privacy positive behaviour.
This review has been completed and we have closed the Privacy Trust Mark scheme for all recipients due to low uptake and public awareness. This decision was made so that our Office can focus its limited resources on a different approach to incentivising good privacy practice.
