Should customers be asked to opt-in or opt-out for marketing emails?

From a privacy point of view, allowing people to opt-in is regarded as the better practice. But the Privacy Act does not specify whether individuals should opt-in or opt-out of receiving emails.

Whichever method you choose to use, you must advise people what information you are collecting and what you will do with it. Use our Priv-o-matic privacy statement generator to help create a simple privacy notice.

Businesses should also consider the requirements of the Unsolicited Electronic Messages Act 2007. More information about this can be found here(external link).